Magic Eden is moving into Web3 gaming by forming the Web3 Games Collective (W3GC) with a number of well-known companies and groups.
The new industry group was announced at the annual Game Developers Conference in San Francisco on Friday. Its goal is to speed up the spread of Web3 gaming by using all of its members’ skills and resources.
Members of the W3GC include the Web3 gaming decentralized autonomous organization (DAO) Game7, the Web3 gaming decentralized guild network Yield Guild Games, and the Web3 gaming developer Fenix Games.
“We’ve seen an emphasis on infrastructure investment for blockchain games, and many teams are doing great work tackling important problems in the technology and services ‘stack’” said Steven Chen, core contributor at Game7. “A focus on bringing in more quality games and [intellectual property] will drive the sector forward, as we saw with PC, console and mobile games.”
The group also wants to “de-risk” the space for investors and developers and find and grow a “blockchain megahit” that will bring in new users.
In the past few months, Magic Eden’s interest in Web3 games has been growing. Chris Akhavan, a former Electronic Arts executive, was named chief gaming officer in December, and Magic Eden Ventures invested in eleven Web3 gaming studios in February.
The expansion continued earlier this month with “Mint Madness,” a campaign to launch twelve games on three blockchains by March. The company launched Magic Eden Games on Wednesday, a platform designed to help game studios communicate with users and distribute game updates.
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