The CEO of MoonPay wants to get NFTs and cryptocurrencies into the hands of everyone by making a user interface that is easy to use and making deals with well-known brands.
Ivan Soto-Wright, the CEO of MoonPay, uses a new way to measure how many people are using NFTs.
“We really want to pass the mom test,” he said in a recent interview at this year’s NFT Paris. “We want to make it really easy, for anyone, anywhere in the world, to be able to use their debit and credit card, payment methods, we want to localize that experience to make it easy for them to purchase their first crypto or their first NFT.”
The company’s ultimate objective is to “onboard the world to Web3.”
“Crypto needs to be used in everyday life, NFTs need to be used in everyday life,” he said. “And that means moving away from just terminology and into new digital experiences that we can create.”
MoonPay partners with Nike and Puma
MoonPay intends to contribute to the new interest generated by the influx of well-known companies.
In addition to a robust payment infrastructure business, the team has launched HyperMint, a service that assists businesses in managing their smart contracts and provides a self-service platform for individuals to mint and manage their NFT business.
Nike acquired RTFKT, an NFT and blockchain company, in December 2021 to “extend Nike’s digital footprint and capabilities.” MoonPay has teamed up with SWOOSH, a web3 marketplace for digital apparel, to manage its development. Puma, Fox, and Universal were also early partners with Hypermint, along with Nike.
Soto-Wright hopes that this is just the start of something huge.
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