Are you ready to take your NFT game to the next level? Well, hold onto your hats because adidas just announced their latest project, ALTS by adidas. And if you thought NFTs were already cool, wait until you hear about this dynamic, evolving NFT that will transform over time based on your decisions and engagement.
Chapter 1: ALT[er] is just the beginning of a journey that will lead you to own an exclusive ‘ALTS by adidas’ identity. Your ALT[er] ego is the first of eight different traits that will determine your unique identity. And if that’s not enough to get you excited, your ALT[er] ego will also provide you with an exclusive utility that’s tailored to your interests. Plus, there’s an interactive storyline that will keep you hooked until the end of Chapter 3.
At the end of Chapter 3, you’ll get a unique PFP that consists of countless trait combinations with a rarity rank. It’s like a digital fashion statement that evolves based on your interests and engagement. And the best part? You’ll have exclusive access to the adidas web3 ecosystem at collect.adidas.com.
But before you get too excited, adidas is transitioning away from “Into the Metaverse.” Holders are being asked to burn their Phase 1 and 2 NFTs and mint into ALTS by adidas (the official and final “Phase 3″) to be part of Chapter 1. Trust us, it’s worth it.
So, what are you waiting for? Visit collect.adidas.com to watch Chapter 1, burn your ITM Phase 1 or 2, and dive deeper into the Rift Valley Motel. And stay tuned for more details on the different ALT[er] ego traits and utilities coming tomorrow. Get ready to elevate your NFT game with ALTS by adidas!
About Adidas
Adidas is a multinational corporation that designs and manufactures footwear, apparel, and accessories. Founded in 1949, the German company has become one of the world’s largest sportswear brands, with a focus on innovation and sustainability.
Adidas has a long history of connecting with culture and the arts, collaborating with musicians, artists, and designers to create unique and stylish products. They have partnered with high-profile names such as Kanye West, Pharrell Williams, and Beyoncé, to name a few.
In recent years, Adidas has also been exploring the world of NFTs (non-fungible tokens) and blockchain technology. In 2019, they released a limited edition sneaker, the “FUTURECRAFT.LOOP,” which was designed to be fully recyclable and made from a single material. The sneaker was also released as an NFT, with each pair of shoes being linked to a unique digital asset on the blockchain.
More recently, Adidas launched their “Into the Metaverse” project, which aimed to explore the potential of blockchain and NFTs in the fashion and gaming industries. The project consisted of a series of interactive experiences, culminating in the release of the ALTS by Adidas NFT collection.
Adidas’s focus on innovation, sustainability, and culture has led them to explore new technologies such as NFTs, and it will be exciting to see where they take their blockchain initiatives in the future.
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