The well-known Web3 gaming company Ultra will launch its Ultra Games marketplace at the end of this month. This marketplace will have a unique feature: a secondary market where players can sell digital games they’ve already bought.
The company’s Ultra layer-1 network, which is a fork of the EOS blockchain and has been in development since 2018, is the basis for Ultra Gaming, which will launch on April 25. Since then, things like the Ultra Wallet, the future Ultra Arena esports platform, and the Uniq Marketplace for NFTs have helped the Ultra gaming ecosystem grow gradually.
Gamers reselling games
The company says that the new digital PC gaming store will open with 60 to 70 games, including Web3 games like Cards of Eternity, Cross the Ages, and MARS4. But it will also have “Web2” games like Syberia, Lords of the Fallen, and The Walking Dead: The Telltale Ultimate Series that don’t have NFT or tokens.
Due to tokenized license rights, it’s interesting that Ultra Games will let gamers resell games they’ve bought through the Uniq Marketplace. Even though game publishers can turn down this idea, Ultra Co-CEO Nicolas Gilot told Decrypt that he thinks there is a strong case for game developers to let used games be sold.
According to Gilot game publishers can take advantage of the secondary market. He also said that studios can set an initial no-resale period (for example, for three months after launch), a minimum resale price point, and the royalty percentage that it automatically receives.
He added that you can change your games for the rest of their lives.
Brian Fargo, a veteran game developer and co-founder of the blockchain business Robot Cache, has also tried using its IRON coin to resell digital games. On the Robot Cache marketplace, you can find some of the same games that Ultra Games will offer.
Thanks to Ultra Games, publishers can try out this new business model, but there is one important rule: the publisher’s royalty charge can’t be more than 70% of the sale price.
“If the gamer doesn’t get much [for selling a game], why would he care?” Gilot talked about the details. “It’s a question for each developer. For example, if it’s Rockstar [Games] for Red Dead Redemption 3, then they wouldn’t do the same percentage as an indie developer that’s making a game at half the price.”
Gilot stated that game developers and publishers will have more freedom to try out new ways to make money than they do on digital game marketplaces like Steam, which don’t allow Web3 games. With games becoming tokenized, publishers or partners could use the proof-of-ownership feature to offer discounts, exclusive in-game goodies, and more.
Ultra Games’ user-owned NFT assets
Users who are not Web3 natives will be able to sign up for Ultra Games with their email addresses and phone number. Cryptographic parts, like your wallet address, are hidden under a Web2-friendly interface, but users can still get to them if they want to. Also, when customers transact, Ultra Gaming doesn’t charge them for network gas.
Gilot also said that Ultra Games backs the activities of publishers and developers that have to do with NFT. They will be able to make “Uniqs,” which are digital collectibles that can be traded like tokenized game licenses.
You could use it to come up with some interesting business ideas. “Instead of being against people who resell, they can accept it and make money from it,” Gilot said. “You make money by making gaming better overall, not by leaving money on the table for hackers or whatever.”
Digital collectibles and assets are already well-known in games like Counter-Strike: Global Offensive (CS: GO), where individual items have sold for more than $100,000 each. But user-owned NFT assets offer the chance that they can be used in more than one game, which isn’t usually possible with assets like these.
“Technically, [a collectible that can be used across games] is possible.”
Gilot has said, “It works great if you’re the same game creator in more than one game,” but he also said, “It’s going to be very hard” to make sure that games from different creators can work together.
Later this month, Ultra Games will make these features and powers available to the public. The real tests of their success will be whether or not game developers use them and whether or not gamers are interested.
Gilot thinks that studios will want to join Ultra because it offers unique ways to make money and has gaming industry partners like Web3 metaverse game The Sandbox, crypto-focused Atari, and gaming giant Ubisoft.
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