England won the Football World Cup in 1966, but only three of the team members are still alive today. Many of the others have died because of Alzheimer’s and dementia.
Sir Geoff Hurst, who is now 80 years old, is the only player still alive who can remember the day of the match. So, the advertising company Above+Beyond in London has decided to honor him as an NFT, with the money raised going to research on diseases.
Above+Beyond worked with the creators of the “Voice Gems” system, Harry Yef and Trung Bao, to turn Hearst’s comments from a voice recording into a sculpture that keeps the memory alive. Before the next World Cup, it made limited edition NFTs that will be sold on September 26 on the online digital art auction site “Nifty Gateway.” Alzheimer’s Research UK and the Alzheimer’s Society will get the money that was raised.
Above+Beyond designed a campaign and a ready-to-sell NFT, working with Idea Farm, Production Code, and Hero Talent Agency on PR.
Hearst said in a statement, “As time passes, and memories fade, the 1966 World Cup is still engraved in my mind, and I am fortunate to have that life-changing event even at the age of 80.” I am able to remember the experience.” “Watching from the sidelines as mates of that World Cup winning team affected by the terrible disease Alzheimer’s has been a humbling experience. These wonderful men were more than teammates, they were heroes to me – and to the rest of the country.”
Also, a new theory says that Alzheimer’s disease is caused by a weak blood-brain barrier.
“Raising significant funds and awareness for charities such as Alzheimer’s Research UK and the Alzheimer’s Society is close to my heart and being involved in the NFT project to do so has been an eye-opening experience. Of course, I learned about this new world of NFTs. I have read in and my grandson has spoken about them often. I was really interested to be able to recall my memories of t1966 and to be able to digitally immortalize them for generations to come.”
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