Have you ever wanted to buy an animated 3D picture of Chris Brown gathering metaverse energy? If so, you are one of the 297 people who have bought the singer’s new album, Breezyverse NFT.
The July 1 release of Breezyverse is a horrible example of how celebrity NFT adoptions can go wrong. A collection of 10,000 NFTs, Breezyverse is similar to the popular NFT collections Bored Ape Yacht Club and Doodles. Each one is based on a similar template—in this case, an animation of Chris Brown standing on broken glass and striking a heroic pose—but has its own features. At times, the moon appears in the background, and at other times, Chris Brown seems to be made of pure gold.
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The NFT compilation, on the other hand, did not sell as well as Brown’s records. Many popular NFT collections sell out in less than an hour, and some sell out in less than a minute. After a week on the market, only 7% of the whole collection had been sold.
With the cryptocurrency market in a free fall, it’s hard for new collections to stay in business. But Chris Brown and the rest of the Breezyverse team made things harder on themselves by selling each NFT for.35 ether, or $ 440. Most of the time, new collections cost less than.1 ether ($126). Since the market crisis, the price of ether has dropped 67 percent since the beginning of the year. Since then, “free mints” have become the norm, with makers giving away NFTs for free in the hopes of making money on secondary sales by taking a 5- or 7-percentage-point cut.
Breezyverse is a website for fans of Browns. It gives them special perks like free VIP concert tickets, meet-and-greets, and video chats with Brown. Unfortunately, most people on the NFT market are less interested in VIP events and more interested in swapping NFTs to make money.
When asked for their thoughts, the Breezyverse team didn’t answer right away.
It’s a reminder of how different crypto speculators are from most people. Last year, more than $ 25 billion was spent on NFTs. This is a lot of money, and many celebrities and companies have tried and failed to make money from it. Last year, WWE tried to sell 500 NFTs with John Cena on them, but only 37 were bought. The actor and wrestler called this a “catastrophic disaster.” Ubisoft put NFTs in their Ghost Recon Breakpoint game, but most players didn’t like them and turned them off.
Chris Brown is one of many artists who have tried their hand at NFT. In June, Snoop Dogg and Eminem released a new music video with their Bored Ape Yacht Club NFTs in it, and Pharrell Williams was named chief brand officer for the Doodles NFT line. Madonna worked with Beeple, the artist who made the famous $69 million NFT auction last year, on three pieces that each sold for six figures.
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