ChromaWay is investing $2M in VRM, by using NFTs to connect sport fans

ChromaWay technology is making a significant move with a $2 million “strategic investment” in a global sports company “Virtual Revolution That Matters” (VRM) that specializes in marketing and technology. Using VRM technology to create new experiences and ecosystems in the sports and cultural fields, ChromaWay will discover opportunities to work with VRM to create more in the metaverse, NFT, and gaming content.

About ChromaWay

Behind the Chromia blockchain, ChromaWay has been developing and refining industry-defining blockchain tech platforms since 2014. Since the creators of the “Relational Blockchain,” ChromaWay introduced a new Blockchain architecture using the power and flexibility of a ” relational database and the decentralized security” of a blockchain. Hence, ChromaWay provides a platform for users and developers that is unlike any other. With VRM, subsequent moves via the Chromia blockchain may be spectacular.

Virtual revolution via passion

VRM is a global marketing company whose mission is to change the “status quo” of the entertainment industry for good. Seeing the value which others lost, VRM rapidly saw the benefits of connecting people’s interests to brands via phygital. Currently, a major player in the metaverse market in Europe, VRM represents more than 50 brands.

Besides, VRM created the “Trophy and Rings’ NFT series to celebrate the 2022 Turkish Airlines EuroLeaque Basketball Championships. Via this series, fans can connect with their favorite players. All due to the power of Web3.

As reported by CEO Henrik Hjelte, VRM “is rapidly expanding at the forefront of licensed NFTs and the virtual marketplace.” In addition, Henrik feels that their”blockchain tech with their expertise can be combined to generate next-level experiences.”