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Web3 is essential for the metaverse’s data privacy

Web3 is essential for the metaverse’s data privacy

Consumers will be able to participate in digital marketplaces without giving up control of their data because to Web3’s decentralized nature.

Metaverse is similar to a computer game, but it will soon become a reality. Unlike some pessimistic metaverse scenarios, I don’t think we’ll quit reality and the physical world entirely. A photo-realistic metaverse with accurate clones of ourselves and a hyper-reality that combines our real-world and digital lives will almost surely result from AI content creation.

Everything we do online will take place in the metaverse, which will have a more appealing visual interface. Because true content is expensive and gaming rules the metaverse, virtual content is low-resolution and cartoonish. Reality is bright and full of high-definition personalized content experiences that run 24 hours a day, seven days a week.

As technology advances, photo-realistic metaverse content will mimic physical reality. By reproducing people in digital environments using real-world data, AI content generation algorithms will drive this change. How will you keep your photo-realistic virtual persona from being manipulated by malevolent actors?

Through the internet and digital products and services, large corporations have amassed a torrent of personal data. Every search engine query, comment, like, profile picture, email, and purchase adds to the symphony of our digital identity. Immersive entertainment and massive data streams will be available in the metaverse. While we may be willing to sell cookie data or purchase information in exchange for online products and services that make our lives easier, we may be hesitant to give firms access to our biometric voice and facial data in order to create virtual versions of ourselves in the hyper-real metaverse.

Generation Z is leery of providing personal information online due to the way many internet corporations collect data. The stakes rise as we get closer to a hyper-real metaverse, thanks to the personal data required to create precise duplicates of ourselves, including our faces, bodies, and voices. This is a significant difficulty for an inclusive and user-friendly metaverse, especially in the case of hyper-real content.

To develop personalized, immersive experiences at scale, content providers must use AI content creation algorithms based on real-world data. Individuals must be willing to share biometric and personal information with content producers; otherwise, the metaverse will be a never-ending Zoom call with legless torsos.

How do you keep your metaverse identity safe?

Metaverses that are “hyper-real” are both thrilling and terrifying. New immersive methods to express and participate will be available in the metaverse. The transition from analog phone calls to video conferencing began 15 years ago, and it has completely transformed our relationships with family and friends. Consider how much fun real-time, immersive, photo-realistic virtual “meetings” will be when you feel like you’re with friends and family in person.

Users’ personal and biometric data may be collected by platform owners. Bad actors may create harmful content in order to exploit individuals and groups. Recent examples include misinformation and the use of sexually explicit images. As we explore the metaverse, we must be mindful of user education, legislation, and the development of hyper-real technologies and AI. Controlling user data and safeguarding individuals will be our most pressing concerns as we get closer to a hyper-real AI-powered metaverse.

To establish your hyper-real identity in the metaverse, first claim ownership of your biometric data. While governments must prevent criminals from stealing your data and identity, you may use blockchain to claim your hyper-real identity and track its usage by legitimate content creators. Consider securing your biometric data using a nonfungible token that is only accessible to you. You may use NFT as an approved login service and choose which platforms have access to your biometric data as you move between metaverse virtual worlds.

Virtual reality headsets can track the movement of your eyes, map your environment, and record sounds. If metaverse participation necessitates the collection of biometric data, we must devise mechanisms that provide users control over how their data is used. Web3 technologies, such as blockchains and other permissionless technologies, are critical for data sovereignty in the metaverse because they allow users to monitor personalized information at scale without having to blindly trust third parties with with biometric data.

Users may manage their metaverse IDs and biometric data via Web3.

Identity theft in the real world is time, resource, and consequence demanding. Identity theft has become much easier to perpetrate on a large scale because to the internet, and millions of people are victims each year. It’s critical to use Web3 technologies like NFTs and blockchains to secure people’s data sovereignty in the metaverse, since deeply personal data opens up new opportunities for malicious actors to mimic us and abuse our identities.

The risks in the metaverse are even higher. It’s more difficult to prevent fraud and build trustworthy communities if an attacker can make your photo-realistic digital avatar say or do anything. The hyper-real metaverse will open up new opportunities for online work and pleasure, but only if data is transported and protected in a different way.

Web3 technology may provide safeguards for a positive economy in which individuals may safely share biometric data and appear in metaverse content experiences as themselves. We need to create tools that enable users to control their metaverse representation and access to biometric data. These platforms will allow organizations and participants to collaborate on developing personalised content. This is a shift from the current internet and Web2 incentive systems, which demand you to give up control of your personal information in order to get access to major platforms and the best products. People will be able to participate in digital economies without giving up data control thanks to NFTs, blockchains, and Web3 technology.

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