Santo Spirits, which was co-founded by Sammy Hagar, a Grammy award-winning musician, and Guy Fieri, a well-known television chef, has joined Web3 to establish a customer loyalty program that revolves around NFTs.
Today, the Santo Spirits Club will be launched on Near Protocol. Those who sign up will receive a mystery NFT as a reward. If you’re one of the first 1,000 customers, you’ll get an extra NFT as a surprise bonus.
We will get to know about the NFT’s usefulness when Santo Spirits releases its new Añejo tequila in the upcoming weeks. The tokens are going to be divided into three tiers: general, limited, and rare. Each level has different benefits such as a virtual tequila tasting hosted by Fieri or Hagar, autographed guitars, and other VIP experiences.
Trident3 and I developed the Near-based loyalty program using Web3 infrastructure. As per Trident3 CEO Steve Goldstein, having a loyalty program like this is advantageous because it provides fans with the chance to access higher levels of usefulness.
The Santo Spirits Club is different from other NFT drops because it’s designed to be a continuous project that offers incentives for consistent participation. According to Goldstein, in the future, if users buy specific bottles of Santo Spirits tequila, they can earn a better NFT tier.
He said that Web3 ought to be utilized as a “overlay” to current business activities. The Santo Spirits loyalty program can grant access that ordinary individuals cannot obtain, as a way to reward top customers.
Goldstein said that utilizing a Web3 loyalty program is the most effective approach to establish a personal connection with customers and provide them with exclusive advantages.
In 2019, Hagar and Fieri, who are good friends, launched Santo Spirits. They claim that all of their tequilas are made without any additives and are meticulously crafted using traditional techniques. Butkus, the CEO, stated that even though they use traditional methods to create their product, it doesn’t necessarily mean they are restricted to old ways of connecting and involving customers.
Butkus said that they don’t believe loyalty programs should be connected to their tequila production. He also mentioned that they are excited to welcome change. Our goal is to encourage participation beyond what is typically seen in the industry, and the Santo Spirits Club presents an exceptional opportunity to achieve that.
Hagar expressed his happiness about the partnership in a press release and mentioned that he is excited to introduce Santo to a new audience. He hopes that they will enjoy tequila in the same way it is meant to be experienced.
According to Butkus, Santo Spirits, Hagar, and Fieri have several “informal” communities on different social media platforms. They also organize big events such as physical signings and smaller gatherings.
There’s definitely a culture and community of Santo Spirits consumers,” he said. “The NFT loyalty program aims to unite these various groups. Butkus explained that they aim to keep developing the culture surrounding the brand.
“We’re pumped about this chance because we’re constantly seeking fresh methods to connect with either current or potential clients,” he added. Having a strong sense of community for a new brand is crucial, especially in today’s market where there is a lot of competition.
Goldstein from Trident3 thinks that loyalty programs led by brands and using Web3 technology are important for getting more people to use blockchain. We don’t think that will occur via apes or monkeys. He said that it is likely to occur via consumer brands.
Web3 eliminates the intermediary and facilitates direct communication between the brand and the consumer, which enhances their relationship. He explained that by leveraging that relationship, those businesses will be able to thrive. Both parties’ opportunities will keep changing with technology.
Content Source: decrypt.co
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