- Starbucks is set to release a new set of NFTs, the First Store Collection, as part of its Odyssey Web3 rewards program
- The collection consists of 5,000 NFTs, each costing $100
- The NFTs include a multimedia collage inspired by the chain’s first store in Seattle’s Pike Place Market
- Purchasing an NFT will earn app users 1,500 points toward rewards, such as a virtual coffee preparation class and a donation to Feeding America
- Starbucks has been testing its Web3 platform, Odyssey, which aims to offer customers a more immersive and rewarding experience through the use of blockchain technology
- The First Store Collection NFT drop is expected to sell out quickly, given the popularity of Starbucks’s previous NFT drops.
Starbucks, the global coffee chain, is set to release a new set of NFTs as part of its Odyssey Web3 rewards program. The First Store Collection, which consists of 5,000 NFTs, will be released on April 19, with each NFT costing $100. The collection includes a multimedia collage of photos, in-store textures, and prominent icons inspired by the chain’s first store in Seattle’s Pike Place Market.
The release of the First Store Collection follows the success of Starbucks’s previous NFT drops, the Holiday Cheer Edition 1 and the Siren Collection. The new collection features unique digital souvenirs that highlight the iconic Starbucks brand, giving users a chance to own a piece of the company’s history.
With the rollout of the Odyssey Web3 rewards program, Starbucks customers will have access to a range of unique rewards that take advantage of NFTs and blockchain technology. Users will earn points by engaging with Starbucks content and buying drinks from its stores. Rewards will include a virtual coffee preparation class and a donation to Feeding America, among others. Additionally, users can even name a tree at Starbucks’ coffee farm in Costa Rica or receive a custom Starbucks tumbler with their NFT art on it.
Starbucks has been testing its Web3 platform, Odyssey, which aims to offer customers a more immersive and rewarding experience through the use of blockchain technology. The platform has undergone beta testing and is set to roll out to the public soon. By incorporating blockchain technology into its rewards program, Starbucks is paving the way for mainstream adoption of the technology and creating a more engaging customer experience in the process.
The First Store Collection NFT drop is expected to sell out quickly, given the popularity of Starbucks’s previous NFT drops. Customers who purchase an NFT will earn app users 1,500 points toward rewards, making it a great opportunity for those who are both coffee and NFT enthusiasts. Get ready to own a piece of Starbucks history with the First Store Collection NFT drop.
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