In this age of AI and generative art, the creation of artwork and visuals has become a virtually instantaneous process that can be done by almost anyone, from almost anywhere. Award-winning photographer Jeremy Cowart has taken on the challenge of keeping up with the flood of content that many artists are facing.
On May 2, Nashville will show a remarkable event called “Auras” where Cowart, a renowned photographer, will attempt creating 10,000 unique NFTs in just 20 minutes. What makes this attempt even more impressive is that Cowart will rely solely on his photography skills and not use any generative code or post-production effects to create these one-of-a-kind NFTs. In addition to attending the event in person, remote viewers have the option to watch the proceedings live online.
Cowart is anticipated to utilize a range of cutting-edge techniques in his upcoming collection. Among these are multi-colored lighting setups, robotics, three layers of projection, and a 130-foot LED volume wall. This innovative approach will enable Cowart to produce thousands of unique photos in just a few minutes, as opposed to relying on computer programming to auto-generate NFTs based on rare traits.
Cowart’s “Auras” NFT collection
In each image, Cowart will be centrally positioned, wearing a white mask symbolizing a blank canvas. Renowned photographer Cowart has had the privilege of capturing some of the most iconic figures of our time, including former US President Barack Obama, pop sensation Taylor Swift, and the ubiquitous Kardashian family, among others. His work has been consistently highlighted by reputable publications such as Rolling Stone, The New York Times, and Time.
The upcoming release of “Auras” NFTs promises to offer a unique experience for collectors. Each individual NFT will include different and exceptional features that link throughout the series, much like other prominent NFT collections. As the development of live NFTs progresses, Cowart plans to incorporate these special characteristics into his creative process.
In an exclusive interview , Cowart revealed that “Auras is the most ambitious thing I’ve ever attempted. I’ve been adding ideas to my setup for 10 years, and it’s resulted in a creative process that I don’t think has ever been done before.”
According to him, the combination of the aforementioned element with the NFT space is truly exceptional. Previously, even in earlier times.
The driving force behind the event is Kaleidoscope, an image processing library that is part of Transient Labs’ Web3 digital creative platform. Kaleidoscope has developed a method to accelerate the production of metadata, which is crucial for NFT collections. By extracting generative features from images, the process is streamlined and made more efficient.
Cowart has revealed that his upcoming NFT collection, “Auras,” will feature a cutting-edge technology that will focus on the distinct colors captured in his photographs. This unique approach will imbue the collection with a rare and structured set of traits, making it a highly sought-after addition to the NFT market.
OpenSea, Auras sponsor
The NFT marketplace, OpenSea, has joined as a sponsor of “Auras” alongside Transient Labs. On May 9, the marketplace will offer the NFT collection resulting from Cowart’s live recording of “Auras” in Nashville, which will take place a week prior. Block Queens holders are set to receive an exclusive opportunity to mint a “Auras” NFT at no cost. Cowart’s previous NFT venture.
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