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Sotheby’s holds metaverse’s first NFT auction with Reddit-inspired digital art

Sotheby’s holds metaverse’s first NFT auction with Reddit-inspired digital art

The auction inspired by the popular subreddit “Oddly Satisfying” will include artworks by Anyma, Beeple, and Luis Ponce.

Sotheby’s, one of the most prestigious auction houses in the world, has announced that it will auction off a collection of non-fungible tokens (NFTs) inspired by the “oddly satisfying” content found on the social media platform Reddit. The auction was held in the blockchain-based platform Decentraland, which enables users to create and interact with virtual environments.

The “Natively Digital: Oddly Satisfying” auction will have a lot of digital art that was inspired by “oddly satisfying” web videos, which were popular on the “oddly satisfying” subreddit in 2013. The community shares strange and mesmerizing video loops, like hypnotic animations of patterns and movements that don’t make sense.

There will be 66 NFT pieces for sale at the auction, such as works by the well-known NFT artist Mike “Beeple” Winkelmann, whose $69.3 million Christie’s NFT auction broke the record for the most ever paid for NFT two years ago this week. Other artists who are taking part in the auction are Clement Morin, ARC, Ryan Talbot, and Lucas Zanotto.

Sotheby’s “Natively Digital” auction is the first NFT auction to be held in the metaverse, hosted by RLTY World, a private platform used by brands and Web3 communities.

Sotheby’s head of digital art and non-fungible tokens, Michael Bouhanna, described the sales as “a look at the pervasive influence of digital culture that will continue to shape our lives.”

“One of the recurring themes throughout is how digital art communicates our ever-evolving relationship with technology,” he explained in a statement, “from the therapeutic and escapist pleasures of oddly satisfying animations to the entanglements of technology that seem to encroaching on what it means to be in human in Glitch Art.”

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