Last week, Ticketmaster, the largest ticketing service in the US, published a job posting for a product manager who will review the NFT ticketing tooling. The job description indicates that Ticketmaster may be looking to use NFTs for simple ticketing. Rather than, the new product manager will create enterprise products which use NFTs across all industries, specifically sports and music. Below are everything we know about the role by job description:
• This role is full-time, permanent, and will be based in New York, West Hollywood, or Remote.
• The person in this role creates a vision for the product, involving milestones
• The person hired will create new products based on the evolving needs in the NFT world.
• Research and analytical skills are important for success in the position.
Ticketmaster is part of Live Nation Entertainment, the world’s largest live entertainment company. Regarding the job posting, its vision is to connect people to the live events they love.
Though many associate NFTs with digital collectibles as short NBA highlights or Bored Apes, ticketing has become a possible use case for the fledgling technology. The reasons cited in the various articles are countless and differ from preventing fraud to offering better memories than QR codes. In deed, some companies and events have now experimented with using NFTs as tickets, containing several music events.
As it’s unclear what enterprise products the new product manager at Ticketmaster will develop, sure that many individuals, groups, and companies are presently using NFTs to innovate in their selected industries. Ticketmaster can easily act the same.
NFTs as tickets are a growing use case
Though the use of NFTs for tickets is still a niche for this technology, different companies have made news this year. Below are 3 subjects covered which involve using NFTs for tickets.
• The NFL. The league experimented with using NFTs as “ticket stubs” for countless games during the last season, and the experiment turned out to be a success. Currently, the NFL is expanding the ticket stub program to 101 games, containing all games in the first week of the regular season.
•The EXIT, a main European music festival. Last month, it revealed that it would sell some of its tickets as NFTs, becoming the initial European festival to do so. The tickets, “NFT VIP GOLD” and “NFT VIP Infinite Experience”, went on sale on June 30 and could be bought via a marketplace running on the ETH blockchain.
• Mariah Carey. The singer released an NFT auction on June 3, which doubled as a ticket to accompany Carey on a private jet flight. The NFT ticket also came with other perks, consisting of a two-night stay in a New York hotel and a guest pass to the Songwriter Hall of Fame commemoration.
Ticketmaster’s new job posting is definitely appealing, as it points to a specific use case for NFTs and one which could lead to innovation in the field.
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