Using Sony’s Hawk-Eye Innovations, NFT Tech Strengthens Sports NFTs’ Foothold

Hawk-Eye Innovations, which is part of Sony, makes world-class solutions for officiating, broadcasting, and digital sports. NFT Tech was one of the first companies to combine live sports data with sports NFTs. Their work on the Australian Open AO Artball, which won a Cannes Lion, is a good example. They are excited to work with Hawk-Eye on what some people call the future of sports.

Sony is the biggest technology and media company in Japan. It makes over $80 billion in sales every year, of which $ 24 billion comes from gaming and network services. Through its subsidiary Hawk-Eye Innovations, Sony Sports is looking into blockchain technology and how it could bring fans closer to their favorite teams than ever before.

Adam De Cata, the CEO of NFT Tech, said, “Sporting leagues all over the world are always looking for ways to increase viewership and get closer to their fans.” “Fantasy sports are very popular and have a big effect on how many people watch. This helps fans in the middle stay interested during the regular season.” We are excited to have Sony join us as we try out new ways to use blockchain in the sports and entertainment industries.

The market for fantasy sports is growing quickly. Every year, more than 60 million people play, and by 2028, the business is expected to bring in $50 billion every year. Hawk-Services Eyes are currently used in sports like running, horse racing, and car racing, in addition to ball sports. Ball tracking is now being used for strategy analysis and scouting. Multi-angle viewing for televised and recorded games is also being thought about, which shows that Hawk’s Eye’s uses are growing.

“At NFT Tech, our goal is to help the next billion users make the switch to web3.” We are thrilled to think that entertainment and sports will play a big role in this adoption. We can take advantage of this historic event by interacting with a large number of NFT fans from all over the world. It is our chance to show what blockchain technology can do and get the next billion people interested in it.

Abbout NFTTech

NFT Tech builds infrastructure, assets, real estate, and intellectual property in the metaverse. It also builds and makes money from P2E and M2E games, and it gives information and advantages to the public markets. By bridging the gap between traditional financial markets and Web3 space, NFT Tech is bringing decentralized ownership, NFTs, and the metaverse into the mainstream. The GOAT Guild and Fuku are two projects that are going on right now.

When it comes to Hawk-Eye Innovations

Hawk-Eye Innovations is a big part of the Sony Sports business, and its goal is to make world-class solutions for officiating, broadcasting, and digital media. Through the Sony family, we give our customers access to opportunities and experiences they couldn’t have thought of before. We work closely with our sister company Pulselive to make cool digital experiences that give fans more power.