This week, Ledger, a company that makes hardware wallets, launched its platform for selling NFTs, called [LEDGER] Market, or [L] Market for short.
The French company’s new NFT (non-fungible token) marketplace, which was first shown at NFT.NYC in June during the Ledger Op3n conference, is meant to help fashion and luxury brands, nonprofit organizations, and financial institutions.
After people signed up for the Genesis Pass pre-mint raffle, a random address was chosen to take part in the mint. The Ledger whitelist needed 0.1337 ETH per wallet in order to make a Genesis Pass.
Ian Rogers, the Chief Experience Officer at Ledger, says that we made the first secure mint in history because there shouldn’t be any other choice. The company says that it protects more than 5 million wallets that hold 20 percent of all digital assets in the world.
The so-called secure-mint from Ledger uses “clear signing” instead of “blind signing” to process NFT transactions.
The company says that clear signing makes transactions more transparent by letting users see all transaction details at the time of signing. It can also protect NFT collectors from phishing scams.
Ledger Live, the desktop and mobile wallet app that connects to Ledger Nano devices so that cryptocurrencies and NFTs can be traded and managed, can be used to get to [L] Market.
In any case, it’s not clear if Ledger’s market can keep people interested in the long run.
According to Ledger, more than 98 percent of OpenSea’s NFTs have never had a bid. Ledger said in promotional materials that most NFT markets are full of digital assets that no one wants.
Some of the launch partners for [L] Market were NFT companies like RTFKT and DeadFellaz, as well as LVMH’s Tag Heuer. The business has also started a program called Artist in Residence.
The first group of people to get Ledger’s Genesis Pass NFTs will be able to buy new Ledger hardware, get exclusive drops, and redeem a limited-edition Black-on-Black Nano X.
The 10,000 Genesis passes sold out on the first day of the market. At the time of publication, the collection had 1,637 ETH in trades, which made it the most traded item on OpenSea. At the moment, each pass costs about 0.56 ETH ($785).
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