The Inside Story Behind Justin Bieber’s Profile Picture’s InBetweeners

The word “celebrity” has a lot of power when it comes to public relations. And there is no name more important to teens than Justin Bieber.

Depending on who you ask, NFTs provide value through their branding, community, culture, creative expression, and – most importantly – their technology. So, when Justin Bieber fans found out that he was part of an NFT project, a collection of cartoon bears, the value of the product went up.

We have always lived in the metaverse. The default is time on screen. J. Bieber only had to change his “profile photo,” which is what the public sees of him in 2022, to a picture of an inBetweener bear to let people know about his investment.

If all of Justin’s audience started trading NFTs, the number of traders around the world would go up by 200 times. I think that’s our potential,” said Ogden, who helped start the group behind the bears, the inBetweeners.

Ogden, whose real name is Reid Moncada, dropped out of college to build a place to do laundry. It got really bad. Ogden started to listen as the public audio chatroom Clubhouse and Twitter became the places where crypto technology fans went to become more radical. There were hundreds of stories about people who gave up on NFTs and other Web3 projects and then became billionaires.

He saw how tweets were turned into NFTs that sold for tens of thousands of dollars each. A close friend of Ogden’s started the biggest NFT project on Solana, an alternative to Ethereum and Blockchain that uses blockchain technology. Oden said, “I’ve made 100 times what I put into them at first.”

No one can do well on their own. From a buddy of a friend Ogden met Berks. Berks got into the cryptocurrency business in 2013, but he didn’t start using NFTs until later. He said that it took time for him to realize how valuable they were. Web3 confusion is a common feeling, even among the most powerful people in the country.

Berks and Ogden began to dream. During the gold rush, tokens that could only be used once were compared to California.

Berks said that we might be able to control a part of the world in the future if the architecture of the internet changes as predicted in the next twenty or so years.

Ogden and Berks are fake names, codenames, and real people who are hiding.

“At the moment, we didn’t tell anyone what we were working on so as not to worry investors and other important people in our other company. We also wanted to raise Gianpiero’s profile for the project,” they said.

It’s hard to tell the difference between luck and circumstances. Then, another friend showed up. At an industry meeting, Ogden’s name got to Gianpiero through a friend of a coworker, and Gianpiero’s name got to Ogden’s open hands.

More than 1.6 million people follow his Drew House clothing line on Instagram. Gianpiero is a pop musician who has worked with Justin Bieber, Dolce & Gabbana, and many other famous people.

Gianpiero told Ogden that he was planning to make an entity collection, which is a group of NFTs with different designs and traits. In a way, they are like mascots. They are intellectual property with a friendly face that is being sold at auction. Bored Apes is a group of entities and the crown jewel of NFT’s crown jewel projects.

As is often the case, ironically and inexorably, unplanned luck or events happened over and over again. As friends often do, Bieber contacted Gianpiero out of the blue to say he was interested in the NFT game. Gianpiero said in a direct way, “How convenient. “I have exactly what you need.”

Ogden was supposed to go home to Los Angeles right now, but when he found out that Justin B. wanted in, he missed his flight, maxed out his credit card, went to Italy, and spent all the money in his digital wallet to make the first contract and pay for the expensive costs of starting NFT projects. He planned to stay in Italy for a week for the drop. It got 3 times as big. On both his birthday and Christmas, he had to work.

“It shouldn’t have worked for an infinite number of reasons. Our Discord group went from having no members to having 5,000 members in just three days. Then we were really excited and looking forward to our first show,” Ogden said.

Building pressure is a marketer’s dream and a risk manager’s worst nightmare. Without a way to let off steam, Ogden, Berks, and Gianpiero were always at risk of getting hit in the face.

The process of making coins was held up. The news about Justin’s participation came late. And the fact that they didn’t follow one instruction in a line of code cost them hundreds of thousands of dollars.

“To live is to learn,” Ogden said.

So, the coding was my mistake, Berks said. “I should have gotten a “true,” but I got a “false. We couldn’t show people’s bears because the contract had already been posted to the Ethereum network. Everyone had to look at the same picture, which had not yet been shown. At that time, we had to airdrop their NFTs, which cost us $300,000. We had no trouble spending that money. They had full faith in us when they joined us.”

Many people in their neighborhood started calling what they were doing a rug. In a lawless place like the early crypto economy, the “rug” is often pulled out from under people who want to invest. This leaves people who think they are smart investors with a sore bum, angry fingers, and a constant need to complain on Twitter.

On the other hand, community is tasty. There are inBetweener bear tattoos on thighs, forearms, and even buttocks. A bear is shown on a billboard in Milan. The inBetweeners invited bear owners to an after-party for Coachella with enough Kendall Jenner tequila to knock out a grizzly. There were Jaden Smith, Justin Bieber, Kendall Jenner, Billie Ellish, and Travis Scott. Depending on how much Ethereum costs, the amount of bears traded by inBetweeners has ranged from $20 million to $35 million. Dolce & Gabbana and the inBetweeners began working together with a party at Tao Uptown in New York City at the end of June. The stage was taken by Trey Songz. A bear market exists.