The Club, in cooperation with BCN Visuals, has generated a Hollywood-worthy audiovisual digital art NFT that aesthetically copies the time of Johan Cruyff’s legendary flying kick and goal in 1973
FC Barcelona is inaugurating the prime NFT in its history: an audiovisual digital artwork duplicating Johan Cruyff’s legendary stadium time on 22 December 1973 when the iconic Dutch player ‘flew’ through the air to score a seminal goal against the Atlético Madrid goalkeeper Miguel Reina.
The auction at Sotheby’s, the world’s exclusive goal for art, luxury, and collectibles, will be illustrated in a mixed online-live auction and will encompass the one-of-one animated version of In a Way, Immortal, as well as an additional four NFTs that will each contain a still picture from the animated edition, which catches an iconic minute of the legendary goal.
The high-edge part, titled In a Way, Immortal which was motivated by a quote from Johan Cruyff- was created by the Club in collaboration with BCN Visuals, a strategic creation supporter and Digital Superstudio that expanded the NFT’s cinematographic aesthetic. The customer of this different artwork will moreover be granted an amount of VIP Club-based benefits and occasions and will be called a Barça Digital Ambassador. The program was made probable with the investment of the World of Johan Cruyff.
In a Way, Immortal is the initial NFT in a collection of ten works that will be exemplified piece by piece over the forthcoming months, with each captioning iconic FC Barcelona minutes and personalities strengthening the Club’s legacy and historical origin. The exhibition is an aspect of the Club’s obvious strategic responsibility to approving technology and creation, and in turn, make memorable cultural times from the past and present with the goal of both educating and motivating its millennial, xenial and production Z backers, among others.
Additionally to enabling commitment among a younger audience, one of the program’s purposes is to redefine NFTs by establishing a premium experiential property into a cinematic occasion. The coming holder of this NFT, who will be named Barça Digital Ambassador, will moreover be eligible to appreciate unusual Club established advantages and occasions such as admission to instructing sessions.
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