Ducati made its debut in WEB 3.0 with NFT PRO, which is the main company-branded NFT solution for manufacturers around the world. Future Ducati projects will use Ripple, the leading blockchain partner that provides technical support for the ultra-fast, low-cost, and carbon-neutral XRP Ledger (XRPL) blockchain.
By making this partnership, the bike company in Bologna showed that it knows how important the digital world is to the experiences it gives its loyal customers.
In the next few months, a lot of Net 3.0 operations will be set up through the creation of new digital aggregation areas, NFT collections, and opportunities to take part in new Net 3.0 activities using the Ripple blockchain, which is already a big deal in the crypto world.
During the early days of digital businesses, Ducati was one of the first companies to use new technology to connect with, entertain, and grow its international fan base.
For Ducati’s digital strategy, the WEB 3.0 era is seen as a natural step toward an experience that keeps the joy of driving and sharing one’s passion with other team members at its core, but may also benefit from new services made in collaboration with a reference player like NFT PRO.
Ripple, the leading blockchain partner that provides technical support for the XRP Ledger (XRPL) blockchain, will be used to start up new Ducati projects in the future.
In related news, the Securities and Exchange Commission (SEC) in the United States has been suing Ripple. After the SEC said that Ripple made more than $1.3 billion by selling digital asset securities without being registered, this lawsuit was filed. Ripple has fought the charges made by the SEC, and the lawsuit is likely to end very soon.
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