Gucci is getting more into Web3. The Italian luxury designer is teaming up with NFT art platform SuperRare to release “The Next 100 Years of Gucci,” a series of NFT art which celebrates the brand’s heritage and looks to its future.
The company will showcase “The Next 100 Years of Gucci” series on the Vault art space, a platform which was part of the initial cooperation between Gucci and SuperRare. Artists scheduled to appear are Drew Young, Aliendope, Tyler Spangler and Vexx.
“The Next 100 Years of Gucci” is one of three partnerships between the company and SuperRare. Also, as a sign that the collaboration is going well, Gucci has bought $25,000 worth of $RARE tokens, giving it a spot in the SuperRare DAO. DAO members can vote on future website changes and platform advancement.
Gucci Vault Nicolas Oudinot discussed the company’s access into the DAO, stating that the company was excited by SuperRare’s ability to offer artists a platform to exhibit their art in a creative way. SuperRare’s commitment to decentralization and ability to create a sense of community were positives, he added.
The announcement of the art pieces in “The Next 100 Years of Gucci” is planned for July 7. The main method of sale is via auctions, and the cryptocurrency required to purchase an artwork is mostly ETH.
Gucci entering the web 3
Gucci might appear like an unlikely candidate to step into Web 3, but done it. As of the beginning of 2022, it has dealt with cryptocurrencies, NFT art, the land of the metaverse, and so on. Below are three examples of its progress in the Web3 space.
Initially, six months ago, it partnered with Superplastic to release a collection of NFT collectibles. The NFT collection involved a combination of independent digital art and IRL items, having a ceramic sculpture. At the time, attaching IRL items for NFT buys was rare, and the SuperGucci series was said to give digital collectors a real-life.
As reported previously in different news, five months ago, Gucci bought metaverse land in The Sandbox. The aim at the time of buy was to extend the online store concept and make it more collaborative. Gucci has ignored to mention how much it bought the land for and did not provide a statement revealing this buy.
Lastly, two months ago, Gucci reported that it would begin accepting select cryptocurrencies in its US stores. The digital currencies were Bitcoin, Bitcoin Cash, ETH, Litecoin, Dogecoin, Shibu Inu and five stablecoins. The five cities where Gucci accepted digital currencies were NY, Miami, Atlanta, Las Vegas, and LA.
As Gucci’s new art series partnership with SuperRare is a new development, sure that the company has shown interest in Web3 the current year.
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