The NFT fan club of Bill Murray The startup Project Venkman wants to change how companies use loyalty and rewards points to keep customers. For example, it could tokenize rewards points or give NFT (non-fungible token) status to companies like airlines and banks.
Gavin Gillas, CEO of Project Venkman, says that getting potential buyers to “invest in a membership” is the key to building an NFT brand. He said that perks like access to special events and intellectual property rights should be made in collaboration with the community and the people who started the company.
He said that the Bored Ape Yacht Club (BAYC), an exclusive NFT community, was like a social club for only a few people.
He told them, “This is your new alumni association or your new trade association,”
Along with theCHIVE, a media company co-founded by Murray’s son Jackson, Project Venkman is putting out its own NFT collection on Coinbase’s new marketplace. The collection features actor Bill Murray.
In “Bill Murray 1000,” the biographical NFTs are paintings of Murray made with acrylic on canvas. Each NFT has a story that Murray himself wrote down about his life, such as how much he liked the Chicago Cubs or how he met President John F. Kennedy. Holders can go to live events with Murray and buy one-of-a-kind items.
FLUF Global
The FLUF World NFT project and its parent company, Non-Fungible Labs, want to encourage NFT makers through their newly created Futureverse Foundation, a charity that they are working on with actor Keanu Reeves and artist Alexandra Grant.
The Futureverse Foundation wants to give money to artists around the world and show their work online and in real life. The people who get grants will be chosen through a nomination process, and Reeves and Grant will be there to help.
Ripple (XRP) also invested in FLUF World to set up a new decentralized blockchain called The Root Network, which allows producers to use smart contracts without having to design and implement them themselves.
The Root Network and Ripple’s XRP Ledger were both made at the same time (XRPL). Since XRP will be the default digital currency for transactions in the network’s multi-token gas economy, people who use XRP will be able to buy FLUF NFTs. On the Root Network, bridges to ETH networks that are based on the Ethereum virtual machine (EVM) may also work.
The Root Network will give The Open Metaverse the infrastructure that lets other projects create, buy, sell, and trade in-network tokens on the blockchain.
Things are crazy outside
MADworld and Ucollex have announced that they will work with Animoca Brands Japan and Kodansha to bring “Ghost in the Shell” and “Fairy Tail” to Web3.
Robert Tran, the CEO of both MADworld and Ucollex, says that NFTs will be used to license the intellectual property (IP) rights of these programs. The agreement was made public last week at NFT.NYC.
Tran said that even though finding real copyright and IP licenses in NFT ventures is hard, expensive, and sometimes impossible, the potential for anime makers is huge.
“Since the market demand is growing around the world, NFTs give creators a way to level the playing field. Most anime artists work on a project-by-project basis and get less than 10% of the money made. Based on what we know about the market, a lot of Japanese manga artists make between $1,000 and $1,500 each month on average “In an email, he said.
In times of chaos, security that is as cold as ice.
In light of how the crypto market is right now, Blockworks talked to Ruben Merre, CEO of NGRAVE, a company that makes crypto hardware wallets, about the need for cold security.
How has the drop in the market affected the way NGRAVE does business?
Merre: Cryptocurrency owners have agreed that ownership of cryptocurrency on a centralized exchange or through a broker is more relative than we may have thought before. As a result, there is a lot more interest in and demand for self-custody solutions and hardware wallets.
Recent events have been a big wake-up call and have definitely gotten people to ask again about who owns important industry players and how decentralized they are. I don’t think people will completely stop using exchanges and brokers, but I do think that in the future, more of each person’s wealth will be kept in “cold storage.”
How do consumers feel about people moving their digital assets off-exchange to protect them?
Merre: Users have told us that storing their assets on their hardware wallet has helped them sleep better at night in these troubled times because they know their assets are really offline.
During the Celsius crisis, people in Europe and North America were surprised when they couldn’t get cash. For a long time, banks and other financial institutions in these regions had been reliable.
This news may not have been as shocking in other emerging economies. In some other countries, traditional banks haven’t always been as reliable, so people seem to be more aware of this risk when dealing with brokers and exchanges as well.
Blockworks: What security problems exist that would make a user want to protect their NFTs?
Merre: Phishing messages in compromised Discord groups, wallets being stolen, and private key leaks are all security issues. Since last year, the number of NFT hacks has grown at an alarming rate, causing financial losses until May of this year.
Why should it be any different for your non-financial targets? You wouldn’t keep a valuable piece of art without spending a lot of money on top-notch security measures like safes, cameras, and even security guards.
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